logo
logo2-20 × Alpha insurance
safety over coverage2023/2024
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Overview
In a highly competitive insurance market dominated by deeply-rooted, traditional competitors, Alpha Insurance sought to distinguish itself with a fresh, modern approach. Our work led to the creation of the tagline “Safety Over Coverage,” reflecting their commitment to prioritizing customer security over mere policy details. We developed a contemporary brand identity that blends trust and innovation, supported by a complete overhaul of their web development and UI/UX design. This strategic revamp not only set Alpha Insurance apart from established rivals but also ensured that their digital platform effectively communicates their dedication to safety and user-focused service.
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Services
Branding Development
Visual Identity Design
Strategy
Packaging Design
Copywriting
Animation
Ad Materials
Video Content Production

This project has truly captured Alpha Insurance’s focus on staying ahead in a competitive market. By establishing a bold, cohesive brand identity, we’ve been able to communicate both trust and innovation to our clients. The seamless integration across all channels has elevated our brand and aligned perfectly with our vision of modernizing the insurance space.

Richard MajstrukCo-Founder of Alpha Insurance
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Digital Identity
Breaking tradition, embracing the future. We redefined Alpha Insurance’s digital presence by building upon their striking logo and expanding across every channel with a cohesive, modern visual identity. Motion design played a key role, transforming traditional elements into a dynamic, forward-looking experience. This fresh approach sets Alpha Insurance apart in a field known for its conservatism, showing they are ready for the future.
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Print
Alpha Insurance’s modern digital identity didn’t stop at the screen—it came to life in print. We translated the brand’s sleek visuals into everything from business cards to street advertisements, ensuring a cohesive look across all media. Whether in a client’s hand or on a busy street, Alpha’s striking logo and consistent design language turned heads and reinforced the brand’s cutting-edge identity.
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Credits
Art Direction / Graphic Design - Artem VelychkoProject Manager - LaCharles TraskCreative Direction - Kyrylo DovhanLead Copywriter - Elizaveta ShaikhulinaMotion Graphics - Iwan MuhamadWeb Development - Dmytro Kavetskyi
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