Deux Vingt

2-20 × Troyanda

Be bold.2023/2024

Overview

In a crowded chocolate market, Troyanda, a small-batch brand from Seattle, sought to carve out a unique space for itself. With a focus on artisanal quality and contemporary design, Troyanda aimed to differentiate itself from established brands.To address this, we reached for Troyanda’s truths: exclusivity, premium pricing, and distinctive aesthetics. The “Be Bold” campaign was designed to bring these elements to the forefront. By highlighting Troyanda’s exclusivity and striking design, we reinforced its unique market position and connected with a sophisticated audience seeking bold experiences.

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Services

Strategy Development

Creative Direction

Positioning

3D Visualization

Motion Graphics

Photography

Video Production

Post-Production

Strategy

Crafting a strategic edge in the chocolate industry. The “Be Bold” campaign was designed to foreground Troyanda’s artisanal quality and exclusivity, defining a distinctive brand identity that appeals to a sophisticated audience.

Content Production

Channeling perfume display elegance into a bar of chocolate. Inspired by the sophistication of perfume showcases, our content develops emotional depth and visual allure, both on film and in 3D, enhancing Troyanda’s premium identity and captivating the audience with a refined presentation.

Credits

Creative Direction / Producer - Cyril DovhanDOP - Diana GasAssistant Camera - Arthur HasanbekovProduction Assistant - Stanislau MelnichukStylying / Photography - Anastasia MikhanoshinaSound Designer - Elizaveta Shaikhulina

Cast:Olessya SultanovaArthur GasSuren VartanyanVictoria Perciun - HMULayla Fatima - Voice Actor

Post:Editing - Stas MelnichukColor - Drew TekulveVFX - Tima KasatkinMotion Design - Vitalii LevytskyiMotion Design - Ridwan Muhamad3D / Motion - Bohdan NemezisLocations: Hotel Crocodile, Archer HotelProduction Support: Aleksei Kniazev, Oleg Pirogov

More Works

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Holland America Line • PORT PROFILESRefining onboard digital experience with tailored port content

Troyanda • Be BoldDefining Troyanda’s unique space in the chocolate market