OverviewIn a world where breathalyzers were often seen as a mere necessity, BLOW emerged as a game-changer, aiming to breathe new life into the industry. Positioned as the vibrant new player on the nightlife scene, BLOW sought to transform the breathalyzer from a utilitarian tool into a must-have accessory for responsible partying. The mission was to redefine perceptions and make breathalyzers an integral, stylish part of a night out.Our team crafted a comprehensive brand identity that resonates with young adults who value both enjoyment and safety. From developing an engaging visual identity and innovative packaging to producing compelling video content and dynamic ad materials, we worked to position BLOW as a contemporary and responsible choice for nights out.
2-20 × Blow
